Multicultural

the right way

Vari8 represents the dynamic fusion of creativity, strategy, and data-driven precision—bringing together eight core services to craft the most effective and innovative advertising campaigns. Each element—Brand Strategy, Creative, Campaign Management, Data Mining, Media Planning & Buying, Experiential Marketing, Promotions, and Public Relations—plays a vital role in delivering impactful, results-driven solutions.From shaping powerful brand narratives to executing immersive experiences and data-informed media strategies, Vari8 is designed to seamlessly integrate these disciplines for maximum influence. At its core, Vari8 embodies versatility, innovation, and the power of a comprehensive approach to modern advertising.

what we do

STRATEGY
  • Building and maintaining a consistent brand image and message across all marketing channels.
CREATIVE
  • Crafting compelling ad concepts, writing copy, designing visuals, and producing multimedia content.
MEDIA
  • Planning and buying all media to reach the right audience efficiently and within budget.
DATA MINING
  • Analyzing target audiences, consumer behavior, and industry trends to shape effective ad strategies.

  • LAUREN BOYLE

    • CHIEF EXECUTIVE OFFICER / PARTNER

    • With 30 years of experience in advertising, media, and marketing, Lauren has held leadership positions across agencies and media organizations. Her expertise spans brand strategy, media planning, and national sales, with Director and VP roles shaping her career.
    • Lauren's accomplishments include multiple international advertising awards, such as two Gold, two Silver, and one Bronze Award of Excellence from the European Association of Promotions and Marketing while serving as Business Director at Momentum (McCann Erickson) in Dublin, Ireland. Additionally, she received an Addy Award at Cultura Advertising for his work on a Visa initiative educating the Hispanic unbanked population in the U.S.

    Ignacio R. Romero

    CHIEF CREATIVE OFFICER / PARTNER Ignacio is an award-winning Creative Director with a track record of leading high-impact campaigns across multicultural markets. With over 20 years of experience in branding, advertising, and storytelling, Ignacio has spearheaded innovative work for top-tier brands in telecom, automotive, and entertainment. Known for blending strategic insight with bold creative vision, he has built and led teams that deliver results—growing brand affinity, driving engagement, and winning industry recognition. Ignacio is passionate about shaping culturally resonant narratives and mentoring the next generation of creative talent.

    Julie rosenoff

    VP PRODUCTION Julie is a seasoned Creative Production professional with over 25 years of experience in advertising and marketing. As the former head of Art Production at Havas New York, she led workflows and produced campaigns for top global brands across industries like automotive, beauty, technology, and finance. Skilled in artist sourcing, budget management, and production logistics, Julie is known for her problem-solving expertise and strong industry connections. A dependable partner in content creation, she now calls Charleston home after years in New York.
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